Investing in real estate is one of the most reliable and on a long-term basis it’s more financially stable, if done the right way. What most people don’t know is that no matter what the housing market is doing you can make money in real estate. If it’s a buyer’s market you buy, if it’s a seller’s market you sell You never have to wait for the market to turn around. Part of the trick is to have cash on hand or a backer always available when you have to move quickly on a property. I’ll get into that aspect of the business in my follow-up article on it’s benefit’s and pitfalls. There is no other investment where you can make money with no money at all. You can actually purchase a property, develop, sell, or rent it out, without using any of your own money….especially if you have little or no money at all. Almost daily we read or hear about companies downsizing, moving, or worst yet going out of business. I remember years ago in Philadelphia there was a dramatic shift in the consumer’s shopping experience. We’d gotten used to trudging through the snow, the wind, and the rain to shop for our personal and household needs,,,,,then came “The Mall”. Stores which had been doing good business for years closed down and either left the area or went out of business. So it stands to reason that if you have a job, from the president of the company down to the mail clerk, there’s no guarantee you will have a job tomorrow. On a large scale someone did a lot of research into retail sales and invested in a great deal of property which is known now as “The Gallery I, and II. The banking institutions know how to invest your money, so much so that by the time they’re done “Rolling Over” ( repeatedly investing ) the money you have in your account they’re getting a substantially larger return on their investment than the 6% they give you. Cost efficiency ( getting the most you can for your money ), and stability are key to securing your financial future, and even if you have money to invest in real estate you’ll want to invest it wisely like they have done time and time again. Land has increased in value year after year, and there’s no end in sight. Property values are also going up, and studies have been done which show that for people with average to lower incomes there will be fewer and fewer still affordable rental properties available. With minimum wage not keeping pace with cost of living increases it has become more and more difficult for them to find affordable housing. We will always need some place where we can hang our hat, take off our shoes and relax, we will always have need for a place made specifically for amusement and entertainment, and we will alway need a place to work…these are constants. Real estate always was and always will be a constant, and investing properly in constants like real estate will insure and secure your financial future.